Not saying I am the first to use it this way, but maybe other people haven't thought of this yet. Check out my campaign, Trinidad. I am building a world of linked pages sort of like a text adventure for a play by post game. Do the same if you like.
Oops, and I meant to add, "and then I will update to the adventure log every once in awhile (such as when my adventurers complete tasks/quests/important combats."
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That puts you right into the 'world.'
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